Company magazine
The pounds signs used on one of the cover lines suggest that the magazine is targeted at a younger demographic, for example mid-teens, rather than older woman.
The language used, for example blogging and tumblr suggests the target audience, as teenagers interested in these sites. Also the term 'rock' is more suited toward the teenage demographic.
The font is quirky and modern this again emphasises that the target demographic is mid-teens. There is a combination of block sans and hand written fonts, this is common on Company magazines, and other magazines of this genre. This targets the teenage demographic, as it feels fresh and gives a more laid back feel to the magazine, making it easier on the eye. There is a mix of lower and upper case. This makes the important information stand out.
The main cover line is in a box, which is the same colour as the Masthead this suggests that this is the most important and the biggest topic within the magazine. The box looks as if it has been painted on, giving a fresher feel to the magazine. Some of the sub cover lines are underlined this catches the eye and makes you read them. It also makes them look they are important. The masthead follows the codes and conventions by starting in the left hand third, this makes it easier to identify on newsstands.
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