Overview of the magazine industry.

There are around 8,000 magazine titles published in the U.K today. The top two magazines in the U.K are both TV listings magazines. This suggests that as a nation we enjoy knowing what is on TV. Also most of the other magazines are woman’s lifestyle, suggesting that the majority of magazine buyers are women.  Some are also associated with the older generation, as they have a higher disposable income.

There are many different types of magazine for example, TV listings, lifestyle, Health, Consumer, Business/trade, customer magazines, staff magazines, newspaper supplements, part works and Academic journals. The most popular categories are TV listings and Woman’s lifestyle.

1.4 billion Magazines are sold each year; this is a decrease form 1970 when it was 2.1 billion, but an increase of 1992 where it was only 1.2 billion. This may be due to the rise in technology and the online editions and apps it may also be due to the economic climate, this suggests that people either don’t want to buy a copy of a magazine or they can’t afford too.

It is predicted that U.K consumers will spend £2.5 billion on magazines this year. This shows that the magazine industry is still popular.  Advertising companies spend approximately £745 million on adverts in magazines. 

The magazine industry used to be more like a newspaper and then evolved into glossy magazines. The industry has slowly developed through the rise in technology for example, now a lot of magazines have a website this enables readers to get more information or extras some magazines also have an app alongside there magazine, for readers to either read the magazine on their mobile devices, or to be more interactive with the magazine. This shows that the magazine industry is keeping up with the increase and advances in technology.  Some magazines are even moving into different areas, for example, setting up radio and television stations, this shows that the magazine industry is moving forward, progressing and keeping up with the times.