Tuesday, 10 March 2015

Information on magazine publishers

Bauer media
Bauer media is a magazine publisher, based in Germany.  They manage over 600 magazines. Some of these include, Kerrang and Q. They also manage a wide range of other media platforms, like radio and television stations. This would be a good publisher to publish my magazine with, as they have a good reputation and they would be able to help to get my magazine on the market, and would help with the sales, as they know how to advertise and what does and doesn’t work well with a magazine. They also have experience with other music magazines so would be able to guide me.
Hearst 
Hearst co-operation is a magazine publisher based in New York. They produce 15 daily and 36 weekly newspapers, as well as more than 300 magazines. Some of these include, Company, Elle and Cosmopolitan.  They mainly focus on magazines for women and are a very large company. I think they would be a good company to publish with, as they a very large and would help me to publish my magazine, with a high standard; however they don’t publish any music magazine titles, so they wouldn’t be as experienced to help me with my magazine, as Bauer would be.
Self publishing
I have decided that I probably wouldn’t self-publish my magazine, due to the fact that it is very hard to become successful. Many self-published magazines have a very short shelf life and rarely make it to four years. 

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